Nest’s Lost Opportunity

Ron Amadeo at Ars Technica outlines the sad path that Nest has taken since acquisition by Alphabet/Google. It’s mostly a tale of lost opportunity, since at this amazing moment the future of home control in the new internet of things world is being mapped, and the window is closing for those who want to be main players determining the strategy and driving the direction.

With Amazon, Apple, and Microsoft all putting hubs forth Google had to respond and Nest really missed that boat. (Just as Microsoft missed an earlier Internet of Things opportunity years ago by not putting much into their Home Server efforts.)

We are at a huge convergence – now¬†is when our cities and homes go automated, intelligent, robotic, and context aware. There’s a huge wave to ride there for able surfers, and Nest appears to have wiped out.