An Object Lesson in Bad PR

SAB Miller has just created an object lesson in how not to handle PR when social justice groups hit you with a shakedown. Miller’s staunchest market demographic share is in the Midwest, heartland America, and that market is in decline for them already due to imports and micro-breweries.

For decades, the Midwest has been the buckle of the American beer belt. Just as generations of Midwesterners tended to buy American-made cars, they generally drank American-made beer, with a devotion that outstripped that of other parts of the country.

Earlier in the year Miller gave campaign funds to Sensenbrenner, which initiated a Hispanic Miller Boycott created by the usual socialist shakedown groups. To get it called off the Miller PR flacks participated in funding some of the shakedown artist’s favorite causes.

 OOOPS!

OOOOPS!

OWWWWW!

That’s got to hurt…

2 comments

  1. Clem says:

    Please support and join the Miller Brewing boycott! Thanks!

    http://www.millerboycott.com/

  2. There TEPID response is a FURTHER SLAP in the face of LEGAL AMERICANS. Here is the latest on the Boycott, and the orginal Press Release.

    Porgie Tirebiter
    http://porgietirebiter.bravejournal.com/

    Wednesday, September 6th 2006
    8:20 PM
    Miller Beer Update! Call TO ACTION

    Just in from ALIPAC, the Miller Beer BOYCOTT is being a HUGE SUCCESS! This Friday ALIPAC’s president will be on the FOX News network (Cavuto) to speak on this boycott, and I encourage all American Patriots to watch the show.

    Further, 45 organizations have now joined the National Illegal Immigration Boycott
    Coalition. The latest list of partners can be found at http://www.millerboycott.com

    We encourage ALL individuals to sign our petition and join the boycott. If you are an organization that wants to join this boycott, please contact William Gheen AS SOON AS POSSIBLE so that we can reach our stated goal of 100.

    Photoshop credit: David Lunde

    Repost of Original Press Release

    Over 100 Organizations to Boycott Miller Brewing Company for their support of illegal immigration.

    EMBARGO: Till Tuesday, September 5

    CONTACT: Jason Mrochek & William Gheen
    http://www.MillerBoycott.com
    media@millerboycott.com
    (866) 329-3999

    A coalition of over 100 groups that support the enforcement of America’s existing immigration laws, including charges against employers that hire, aid, and abet illegal aliens, has launched a national boycott of Miller Brewing Company and their parent company SABMiller plc.

    The boycott message is simple. Miller Brewing Company supports illegal immigration by giving money to groups that support amnesty, marches, and benefits for illegal aliens. Citizens are encouraged to “Dump the beer! Dump the stock!”

    A website containing boycott instructions, a petition, and documentation has been launched at http://www.MillerBoycott.com

    Citizens supporting the boycott are encourage to avoid Miller Brewing Company products such as Miller Lite, ICE House, Miller Genuine Draft, and Milwaukee’s Best. Citizens are also encouraged to divest in the company’s stock and any mutual funds containing their stock. Fliers, stickers, and e-mail forwards are also provided.

    “It is time for these large corporations that are using their financial influence to open America’s borders to be punished!” said William Gheen of Americans for Legal Immigration PAC (ALIPAC). “It is time for the immigration enforcement movement to show these unscrupulous corporations what we can do when we all work together.”

    The boycott is being arranged under the banner of the National Illegal Immigration Boycott Coalition which plans to organize over 100 groups behind the effort. Jason Mrochek of WeHireAliens.com and FIRE Coalition, and William Gheen of ALIPAC are heading up the effort.

    “Miller Brewing Company is giving money to groups that support amnesty and citizenship for illegal aliens that have broken many of our laws.” said Jason Mrochek of FIRE Coalition. “The last thing we need is more illegal aliens driving drunk and killing American citizens.”

    Congressman Steve King’s office reports that thirteen Americans are being killed by uninsured drunk driving illegal aliens every day as a consequence of America’s unenforced immigration laws. Miller Brewing Company plans to increase profits by marketing their beer to the Hispanic markets that are growing rapidly due to illegal immigration.

    All members of the media and public that are concerned about corporate influences using their power to usurp the existing laws of America and the representation of the American public are encouraged to support the boycott and visit http://www.MillerBoycott.com

    http://www.WeHireAliens.com is the nation’s largest online database of employers allegedly hiring illegal aliens where citizens can report employers that hire illegal aliens to Immigration and Customs Enforcement through the site. ALIPAC is a national political action committee dedicated to securing America’s borders and enforcement of existing immigration laws found online at http://www.alipac.us

    ###

    Paid for by
    AMERICANS FOR LEGAL IMMIGRATION PAC
    Post Office Box 30966, Raleigh, NC 27622-0966
    Tel 919) 787-6009 Toll Free 866) 329-3999
    FEC ID: C00405878
    _________________