This is good news from Vimeo, other video services might want to pay attention to this move.
Cameo, the iPhone video recording app that Vimeo acquired in March, relaunched with a bigger focus on music Wednesday, allowing users to combine their clips with select songs from a variety of indie bands. The update also includes an option to upload Cameo clips straight to Vimeo.
The new Cameo app features a new music interface that makes it easier to pick songs as soundtracks. “ Music and video go hand in hand, and by connecting enthusiasts of both, Cameo is inspiring user creativity and facilitating personal connections between fans, artists, and creators,” said Cameo VP Mark Rosenberg.
Cameo actually faced some criticism when it first made the move towards a curated music catalog, with some of its users arguing that they’d rather use songs from their own library for their videos — something that was possible in earlier versions of the app, but has since been disabled. Asked about this, Rosenberg said: “Many emerging artists have been victim to pirating on other mobile video platforms, and our goal is to develop relationships with these artists and get them the exposure they need to be successful.”