The overall demand for transport is up, and everyone wants the new efficient aircraft models they’ve produced to replace aging fleets that expend more fuel. From AFP:
European plane maker Airbus conceded defeat to its US rival Boeing on Wednesday in the fierce competition for new orders in 2007, but both companies had record years. Airbus released figures showing it received 1,341 firm orders in 2007, slightly less than Boeing, which won 1,413. Boeing also beat Airbus for new orders in 2006. The combined orders of the two companies, which share the market for large passenger jets, are the highest in the history of the industry, totalling 2,754.
The lesson learned from this is that modernization and efficiency counts – especially if you can create a product that truly does save its cost in a few years.